Privacy Policy

1. Introduction

PingLocal (Pty) Ltd ("PingLocal", "we", "us", or "our") is committed to protecting the privacy of our users. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use the PingLocal platform and website (pinglocal.co.za).

2. Information We Collect

We collect the following types of information:

• Account Information: Name, email address, phone number, business name, and billing details when you register for PingLocal.
• Contact Data: Phone numbers and names of your WhatsApp contacts that you import or collect through the platform.
• Message Data: WhatsApp messages sent and received through the platform, including templates, broadcasts, and conversation history.
• Usage Data: Analytics on how you use the platform, including page views, feature usage, and campaign performance metrics.
• Technical Data: IP address, browser type, device information, and cookies for platform functionality and security.

3. How We Use Your Information

• Provide, operate, and maintain the PingLocal platform
• Process WhatsApp messages on your behalf through the WhatsApp Business API
• Generate analytics and campaign performance reports
• Send you platform updates, billing communications, and support responses
• Improve our platform based on aggregated usage patterns
• Comply with legal obligations and enforce our terms

4. Data Sharing

We do not sell your data. We share information only with:

• Meta (WhatsApp): Message data is processed through Meta's WhatsApp Business API as required for message delivery.
• Payment Processors: Billing information is shared with our payment provider for subscription processing.
• Infrastructure Providers: Data is hosted on secure cloud infrastructure with appropriate data processing agreements.

5. Data Security

We implement appropriate technical and organisational measures to protect your data, including encryption in transit and at rest, access controls, and regular security reviews. However, no method of transmission over the internet is 100% secure.

6. Data Retention

We retain your data for as long as your account is active. Message history is retained for 12 months. Upon account deletion, we remove your data within 30 days, except where retention is required by law.

7. Your Rights

Under the Protection of Personal Information Act (POPIA), you have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Object to the processing of your personal information
• Lodge a complaint with the Information Regulator

8. Contact Us

For privacy-related enquiries, contact us at privacy@pinglocal.co.za.