WhatsApp Marketing Software with Powerful Analytics
Track every metric that matters: conversations, delivery rates, response times, and campaign ROI.
WhatsApp marketing software should give you clear visibility into what's working. PingLocal's Analytics Dashboard provides real-time KPIs: active conversations, response times, delivery and failure rates, weekly message trends, and cost breakdown by template category. This lets you optimise your WhatsApp marketing strategy with data, not guesswork.
Analytics
SoftFlask · This month
Last updated just now
CONVERSATIONS
284
ACTIVE
23
RESOLVED
11
RESP. TIME
4m
SENT
1,847
RECEIVED
1,523
Message Volume
Delivery Performance
97%
delivery rate
Estimated Costs
Based on Meta conversation pricing
$5.57
this month
Marketing
86 convos · $2.15
Utility
342 convos · $3.42
Auth
0 convos · $0.00
Service
198 convos · $0.00
Up and Running in 3 Simple Steps
Automatic Data Collection
PingLocal tracks every message, conversation, and campaign automatically. No setup or configuration needed. Data flows from day one.
Real-Time Dashboard
View live KPIs including active conversations, response time, delivery rates, and cost per conversation, all updated in real-time.
Optimise & Scale
Use weekly trends and per-campaign analytics to identify what's working. Double down on high-performing campaigns and fix underperformers.
Why Businesses Choose This Feature
Conversation Metrics
Track total conversations, active threads, and average response time. Know exactly how your team is performing.
Delivery & Read Rates
See how many messages are sent, delivered, read, and failed, per campaign and overall. Spot delivery issues before they impact results.
Weekly Message Trends
Visualise your messaging volume over time. Identify patterns, plan capacity, and measure growth week over week.
Cost Breakdown by Category
See exactly what you're spending on marketing, utility, and authentication conversations. Optimise your budget per category.
Campaign-Level Reporting
Every broadcast campaign gets its own performance report: sent, delivered, read, and responded. Compare campaigns side by side.
Agent Performance Tracking
Measure response times and conversation volume per team member. Identify your top performers and coaching opportunities.
Frequently Asked Questions
PingLocal tracks conversations (total, active, resolved), message status (sent, delivered, read, failed), response times, delivery rates, failure rates, weekly message volume trends, and cost breakdown by template category (marketing, utility, authentication).
Explore Related Features
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