WhatsApp Broadcast: Send One Message to All Your Customers
No group chats. No 256-contact limit. Just one message, delivered individually to every customer.
WhatsApp broadcast through PingLocal lets you send a single message to your entire customer list, and each person receives it as a private, individual message. Unlike WhatsApp groups where everyone sees each other's replies, broadcasts keep conversations one-to-one. And unlike the basic WhatsApp Business app which caps broadcasts at 256 contacts, PingLocal removes that limit entirely.
Broadcast Campaign
Summer Special Promotion
Template Preview
Summer Special!
Hi {{1}}, summer is here and so are our deals!
Get 20% off all services this week only. Book now before slots fill up.
book.pinglocal.co.za/summer
Reply STOP to unsubscribe
248
Recipients
R124
Est. Cost
Approved
Template
Live Delivery Status
Sarah M.
VIPThabo K.
RegularNaledi D.
VIPJames P.
NewZanele N.
RegularUp and Running in 3 Simple Steps
Pick Your Message
Choose a Meta-approved message template from PingLocal's library or create your own. Personalise with customer name, order details, or promo codes using dynamic variables.
Select Who Receives It
Broadcast to your full contact list or filter by tags like 'VIP', 'new customer', or 'Cape Town'. Import new contacts via CSV if needed.
Broadcast & Track
Hit send and watch your broadcast go out. Track sent, delivered, read, and failed counts in real-time. Each customer sees the message as a private chat, not a group.
Why Businesses Choose This Feature
No 256-Contact Limit
The standard WhatsApp Business app limits broadcasts to 256 contacts. PingLocal uses the WhatsApp Business API, so you can broadcast to thousands of contacts with no cap.
Private, Not Group Messages
Each broadcast recipient gets the message as a private one-to-one chat. Customers can reply directly to you, and they can't see each other. It feels personal, not spammy.
Personalised Per Recipient
Use template variables to insert each customer's name, last purchase, appointment date, or any custom field. One broadcast, hundreds of personalised messages.
Broadcast vs Group: The Key Difference
Groups expose all members to each other and create noisy threads. Broadcasts deliver the same message individually, maintaining privacy and keeping your brand professional.
Real-Time Delivery Tracking
See exactly how many messages were sent, delivered, read, and failed. Standard WhatsApp broadcasts give you zero analytics. PingLocal shows everything.
Schedule Broadcasts in Advance
Plan your broadcasts for the perfect day and time. Schedule a week ahead for Black Friday, or set recurring weekly broadcasts for your regulars.
Frequently Asked Questions
A WhatsApp broadcast sends your message to each contact individually. They receive it as a private chat and can reply directly to you. A group puts everyone in one shared chat where all members see each other's messages. Broadcasts are better for business because they maintain customer privacy and feel personal.
Explore Related Features
Marketing Campaigns
Plan and execute full WhatsApp marketing campaigns with segmentation and analytics.
Explore featureMessage Templates
Create Meta-approved templates that power your broadcast messages.
Explore featureContact Management
Manage and segment your broadcast audience with tags and CSV import.
Explore featureReady to Grow Your Business on WhatsApp?
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